Just how personal can an answer be? Take a look:
Today, KLM staff spends 12 hours responding to queries and comments on Twitter, Facebook and Hyves. But instead of doing so in the usual way, they formulated an answer together – a Live Reply!
KLM’s aim is to demonstrate just how personal its social media service really is. Every day, dozens of KLM staff are ready to reply to queries via the social media. 24 hours a day, 7 days a week. Service queries get a response within an hour, and are resolved within 24 hours. That is our objective, worldwide.
KLM Live Reply 2011 Compilation